Every once in a while, I get to work on a project that feels truly personal. Documenting the launch of Modern Bra, the brainchild of the talented Amy McGuire, was one of those moments. I wanted to ensure every frame captured the spirit of innovation she’s poured into the brand and help translate Amy’s mission of modern comfort and empowerment into a visual identity. We focused on clean aesthetics, authentic movement, and the quiet confidence that the brand represents. It’s been an honor to help shape the first visual chapter of this exciting new company.
